The Bronco Rider 440 from Puro 440 channels arena grit and Western heritage. A rich brown suede brim anchors the crisp white crown and breathable brown mesh back. Up front, a bold bronc-riding embroidery sits framed by rustic wheel details; the back features the iconic P440 horsehead. Finished with our signature underbrim touch and an adjustable snapback for a dialed-in fit, it’s ready for rodeos, ranch days, and weekends that don’t quit.